BATMAN, SUPERMAN OR FRANCIS NGANNOU?

ATHLETE PROMOTIONAL CONTENT

CONTEXT

Francis Ngannou–dubbed The Baddest Man On The Planet–had one of his biggest bouts coming up: a boxing match against Anthony Joshua.

CONCEPT

Going up against The Baddest Man On The Planet, with a punch as powerful as a Ford Escort, we wished Anthony Joshua luck. He was going to need it*.

CONTENT

A series of fly posters demonstrating just how tough Francis is, alongside Paid Media & eCommerce promo content.

FLY POSTERS

*If we could overlook the result of the fight, please and thank you.

CREDITS

HERO VIDEO & DIGITAL BANNERS

Copywriter: Harry Foley
Creative: Olly Smith, Liam Young
Producer: Anika Chiaventone
Designer: Nathan Barnett
Artworker: Aaron Keane
Athlete Manager: Joe Apsey
Brand Manager: Aaliyah Dickens