BIG DEAL ENERGY

GYMSHARK BLACK FRIDAY

CONTEXT

Our brief was to ensure Gymshark’s Black Friday campaign was ‘disruptive, without taking unnecessary risks’.

CONCEPT

Showcase the feeling of exuberant confidence created by successfully shopping the Gymshark Black Friday sale. A.k.a Big Deal Energy.

CONTENT

Extravagant, lavish and contemporary messaging and creative was built around a tangible ‘Big Deal Energy’ experience.

HERO VIDEO

EMAIL MARKETING

ANNOUNCEMENT

Subject Line: Breaking News: Black Friday's coming early this year.
Preview Text: Sources say there's up to 50% off selected lines from Nov 13th.

LAUNCH

Subject Line: Now Live: Up to 50% off selected lines.
Preview Text: Black Friday's here early. Get your Big Deal Energy now.

LEAD GEN

CREDITS

Copywriter: Harry Foley
Creative: Mike Raven
Producer: Sarah Clarke
Videographer: Thom Williams, Jack Bywater
Edit: Aidan Broletti
Designer: Nathan Barnett
Artworker: Cam MacRae, Dylan Patel
Stylist: Alanya French-Barnbrook