INTERNATIONAL WOMEN’S DAY

Celebrating the women in our lives who lift us higher than we could ever be on our own.

CONTEXT

Our brief was to create an authentic campaign women could be inspired by. To look beyond physical appearance. To highlight strength as a physical and mental attribute.

CONCEPT

The idea? Real stories from real people about ‘Real Lifters’. We wanted to celebrate the women who uplift us from the perspective of those who have been ‘lifted’.

I (someone who has always identified as a man) recognised it was important to let the individuals tell their own stories. My role was to craft their stories into scripted monologues about the lifters in their lives.

CONTENT

We showed that lifting is about more than just picking up weight through a series of storytelling videos pushed across the marketing sphere.

HERO VIDEO

STORY VIDEOS

STORY VIDEOS

CREDITS

Copywriter: Harry Foley
Creative: Jo Bird
Producer: Neil Phipps
Videographer: Thom Williams