AS YOU WERE GS x

GYMSHARK LIFT MANCHESTER

CONTEXT

A simple case of making some noise to support the build up and launch of Gymshark’s event, Lift Manchester.

CONCEPT

In a proud city, we wanted to put Gymshark on the map with regional (yet authentic) creative that played on cultural references to Manchester and its people.

CONTENT

The identity spoke to the history, culture and character of Manchester. One goal: create a connection between the Gymshark brand and the community attending the event.

EVENT POSTERS

EMAIL MARKETING

TEASER

Subject Line: GS back in the UK.
Preview Text: 13.07.19-14.07.19. We Lift The City.

ANNOUNCEMENT

Subject Line: GS x MCR. #LiftManchester
Preview Text: 0161. Gymshark On The Map.

THE CREDITS

Copywriter: Harry Foley
Design: Nathan Barnett, Ash Evans