SEAMLESS. IT’S A GYMSHARK THING.

GYMSHARK SEAMLESS

THE CONTEXT

Gymshark has become a big player in the seamless sportswear world (if they say so themselves). The Gymshark Seamless campaign was intended to educate current and prospective customers on the technology and benefits of seamless while ensuring Gymshark stayed top of mind when people thought of ‘seamless’.

THE CONCEPT

Stamp Gymshark’s authority on the seamless market through education on the technology and its intangible, indefinable characteristics, answering the question: ‘what’s the thing about seamless?’.

THE CONTENT

Led by a number of evergreen, multi-channel activations, we aimed to reinforce the benefits of seamless technology and Gymshark’s position in the market.

MICROSITE

An education hub - and landing page for marketing channels - on all things seamless, making the intangible tangible. A lot of time and effort went into balancing brand messaging, UX and SEO.
(Tap the image to take a look)

A scripted 60-second ad - used cross-media - of key Gymshark athletes attempting to give substance to the intangible qualities of Gymshark Seamless.

HERO VIDEO

We created a series of typography videos to be used on organic and paid social stories to encourage Gymshark’s audience to try seamless to understand it.

TYOPOGRAPHY VIDEOS

THE CREDITS

Copywriter: Harry Foley
Creative: Mike Raven
Producer: Sarah Clarke
Videographer: Thom Williams