SEAMLESS. IT’S A GYMSHARK THING.
GYMSHARK SEAMLESS
CONTEXT
The Gymshark Seamless campaign aimed to educate current and prospective customers on the technology and benefits of seamless while ensuring Gymshark stayed top of mind when people thought of ‘seamless’.
CONCEPT
Stamp Gymshark’s authority on the seamless market through education on the technology and its intangible, indefinable characteristics, answering the question: ‘what’s the thing about seamless?’.
CONTENT
Led by a number of evergreen, multi-channel activations, we aimed to reinforce the benefits of seamless technology and Gymshark’s position in the market.
LANDING PAGE
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HERO VIDEO
LANDING PAGE
TYOPOGRAPHY VIDEOS
CREDITS
Copywriter: Harry Foley
Creative: Mike Raven
Producer: Sarah Clarke
Videographer: Thom Williams