RUNNING.
IT’S JUST A REALLY LONG SET.

GYMSHARK SPEED

CONTEXT

Gymshark were taking their first step into running. Our brief was to introduce the first running range. To a bodybuilding audience. Using bodybuilding athletes. Simple.

CONCEPT

With a serious risk of inauthenticity if Gymshark claimed any authority in running , we put running in Gymshark’s world of lifting with tongue-in-cheek naïvety through every step.

CONTENT

A series of relatable, scripted skits - with core Gymshark bodybuilders attempting to embrace running - formed the core of all campaign content.

HERO VIDEO

EMAIL MARKETING

TEASER

Subject Line: Gymshark lifters exposed ⚠️
Preview Text: You won't be able to catch your breath.

ANNOUNCEMENT

Subject Line: Running. It's just a really long set.
Preview Text: December 26th. Gymshark do cardio.

CREDITS

Copywriter: Harry Foley
Creative: Steve Robinson
Videograper: Jack Bywater

RUNNING.IT’S JUST A REALLY LONG SET.