RUNNING.
IT’S JUST A REALLY LONG SET.
GYMSHARK SPEED
THE CONTEXT
Gymshark had always been a bodybuilding brand, but now they were taking their first step into running. Our brief was simply to introduce Gymshark’s first every running range. To a bodybuilding audience. Using bodybuilding athletes. Simple.
THE CONCEPT
We recognised a serious risk of inauthenticity if Gymshark claimed any authority in the running space. So we put running in Gymshark’s world of lifting. With tongue-in-cheek naïvety through every step, our lifters failed miserably at embracing running.
After all, running, it’s just a really long set.
THE CONTENT
A series of relatable, scripted skits - with core Gymshark bodybuilders attempting to embrace running - formed the core of all campaign content.
A compilation of four scenarios of athletes, including bodybuilders and gamers taking their first steps into running.
Badly.
HERO VIDEO
The campaign’s email series combined campaign promotion, to hook the audience, and product education, to convert sales.
EMAIL MARKETING
TEASER
Subject Line: Gymshark lifters exposed ⚠️
Preview Text: You won't be able to catch your breath.
ANNOUNCEMENT
Subject Line: Running. It's just a really long set.
Preview Text: December 26th. Gymshark do cardio.
THE CREDITS
Copywriter: Harry Foley
Creative: Steve Robinson
Videograper: Jack Bywater