GREETINGS FROM…

GYMSHARK SWIMWEAR

CONTEXT

Gymshark were launching swimwear, but there was a problem. It was 2020. You know, the year no-one was allowed on holiday?

CONCEPT

We encouraged the Gymshark community to live their at-home summers to the fullest. The objective was support, not sales.

CONTENT

A collection of postcards sent to Gymshark athletes, influencers and community members, as well as some stickers for social media, to put a spin on their holiday destinations in summer ‘20.

POSTCARDS & SOCIAL STICKERS

CREDITS

Copywriter: Harry Foley
Creative: Jodanna Bird
Illustration: Mads Berg
Producer: Jenni Harrison
Stylist: Alanya French-Barnbrook