SUMMER ‘20 IS WHAT YOU MAKE OF IT

GYMSHARK SWIMWEAR

THE CONTEXT

Gymshark were launching swimwear, but there was a problem. It was 2020. No-one was going on holiday.

THE CONCEPT

Amidst a global pandemic and nationwide lockdowns, we wanted to encourage the Gymshark community to make the most of their situations and live their summers to the fullest. The objective was support, not sales.

THE CONTENT

A collection of postcards sent to Gymshark athletes, influencers and community members, as well as some stickers for social media, to put a lighthearted spin on their holiday destinations in summer ‘20.

THE CREDITS

Copywriter: Harry Foley
Creative: Jodanna Bird
Illustration: Mads Berg
Producer: Jenni Harrison
Stylist: Alanya French-Barnbrook