GYMSHARK66? TRY ME.

GYMSHARK66

CONTEXT

Gymshark66 is an annual campaign that challenges the audience to spend, you guessed it, 66 days forming habits to change their life. The brief this time was to simplify messaging to ensure the challenge was globally accessible.

CONCEPT

Ultimately, Gymshark66 is about one thing: trying. So that’s what we wanted to communicate: all you have to do is try, whether that’s trying hard, trying new or just trying now.

CONTENT

The content needed to be friendly, accessible and ‘human’, bringing the concept to life while clearly and concisely communicating the details of the challenge itself. Over to you, Munya.

TEASER & HERO VIDEOS

EDUCATIONAL SOCIAL STORIES

GYMSHARK66 DIARY

Click the front cover if you wanna read the whole thing

CREDITS

Copywriter: Harry Foley
Creative: Mack Stevens
Producer: Jenni Harrison
Videography: Thom Williams, CJ Ducker, Jack Bywater
Edit: Aidan Broletti
Design & Artwork: Nathan Barnett, Cameron MacRae, Laura Kelsey
Stylist: Doriane Lescouet