GYMSHARK66? TRY ME.

GYMSHARK66

THE CONTEXT

Gymshark66 is an annual brand campaign and competition, launching January 1st, that challenges Gymshark followers to spend, you guessed it, 66 days forming positive habits to change their life. The brief for this campaign was to simplify the messaging the ensure the concept and challenge was globally understood and accessible.

THE CONCEPT

Ultimately, Gymshark66 is about one thing: trying. So that’s what we wanted to communicate. Gymshark66 is for everyone, everywhere, because ‘all you have to do is try’, whether it’s trying hard, trying new or just trying now.

THE CONTENT

The content needed to be friendly, accessible and ‘human’, bringing the concept to life while clearly and concisely communicating the details of the challenge itself.
Over to you, Munya.

A fully-scripted 90 second campaign video, starring Munya Chawawa and a host of Gymshark athletes, that directly explained the details of Gymshark66 and the challenge.

HERO VIDEO

TEASER VIDEO

We asked, rather philosophically, what it means to truly try.

We created a carousel of Instagram stories to document everything that anyone, anywhere, could need to know about Gymshark66 and how to get involved.

SOCIAL EDUCATION STORY

GYMSHARK66 DIARY

For those who signed up, we created a (fittingly) 66-day long diary for participants track their try through every rep and step.
Just try clicking the image to download the whole thing.

THE CREDITS

Copywriter: Harry Foley
Creative: Mack Stevens
Producer: Jenni Harrison
Videography: Thom Williams, CJ Ducker, Jack Bywater
Edit: Aidan Broletti
Design & Artwork: Nathan Barnett, Cameron MacRae, Laura Kelsey
Stylist: Doriane Lescouet