YOU SEE THINGS DIFFERENTLY WHEN YOU’RE WEARING GYMSHARK

OOH CAMPAIGN

CONTEXT

An OOH takeover in downtown Los Angeles to introduce Gymshark.

CONCEPT

Flip the script of Los Angeles culture with a fresh perspective, straight from the gym.

CONTENT

A series of digital billboards that turned human truths of Los Angeles into gym truths.

DIGITAL BILLBOARDS

CREDITS

Copywriter: Harry Foley
Designer: Nathan Barnett