WE DO GYM

BRAND CAMPAIGN

CONTEXT

Gymshark do gym better than anyone. Phase two of this brand platform campaign was designed to expand the horizons of ‘gym’ beyond just lifting.

CONCEPT

Echoing phase one’s esotericism, play into IYKYK truths of gym activities including running, yoga & functional fitness.

CONTENT

Short, scripted videos & stills–used across the marketing sphere–to strike a chord with gym goers everywhere, as well as a profile carousel for organic social.

OUT OF HOME

CAMPAIGN VIDEOS

SOCIAL CAROUSEL

CREDITS

Copywriter: Harry Foley
Creative: Mikey Robinson
Producer: Christina Velluzzi
Artwork: Aaron Keane
Videographer: James Jones
Video Editor: Ian Brown, Will Hounsell
Stylist: Alanya French Barnbrook